Written by: Sit Front Row
A fashion show is an exciting event to attend. From the front rows of the fashion capital of the world, Milan, to New York’s Fashion Week, and smaller shows around the world, no matter where you go to one of these fashionable expos, it’s bound to energize someone’s love of the industry. Did you know that fashion shows can come in all different types? Depending on who is holding the show, the designer, the brand, or even a local clothing shop, there are many different kinds of fashion shows to launch. Some of them don’t even take place on a traditional runway. So who should put on this type of event? The experts at Sit Front Row. We’re ready to elevate your front-row experience in everything fashion. Let’s look at different types of fashion shows that Sit Front Row can put on for your brand or event.
Types of Fashion Shows
Different types of fashion shows serve all kinds of purposes. So, whether you are a new designer just launching your brand, or an established local shop wanting to put on a hometown show, we can craft just the right fashion event for you in full-service fashion show production. Here are some fashion show categories to consider.
Formal Runway Production
A formal runway production is very similar to what you might see at New York’s Fashion Week. It includes everything you might need to showcase your brand in the best way possible. It usually takes place on a traditional runway. The service includes hair and makeup professionals for the models, top-tier talent from the best agencies in the area, and a gorgeous event that is seamless and professional from start to finish. This is truly a top-tier fashion show that can be inspired by luxury brands, like Gucci, Louis Vuitton, and Prada. A formal runway production is a dressy, high-end affair that will be very memorable.
Sponsored Fashion Shows
The difference with sponsored fashion shows is that whoever is putting it on partners usually local businesses to help put on the show. This could also be related to corporate sponsorship of a fashion show. This type of show can celebrate a company’s core values and style. It can be put on at a trade show, convention, or corporate outing. Sometimes these sponsored fashion shows are part of annual galas or holiday parties for larger companies.
Charity Fashion Shows
A charity fashion show is usually geared towards raising money for a specific charity or non-profit. “Fashion for a Cause” is where philanthropy means beautiful clothing for an event that truly does some good. Sometimes, in these types of shows, the models will be people who are benefiting from the charity or work with the charity in some way. One of the biggest examples of this is the Red Dress Collection, which happens during Fashion Week in New York for the American Heart Association’s
Go Red For Women fund. They use a combination of celebrities, models, and women who have had cardiovascular issues. It’s always a great event that raises lots of money for the charity. Sit Front Row can partner with your charity to launch a similar event.
A Production Fashion Shows
An “A” production fashion show is similar to a formal runway production, but takes it up a notch. There are usually more lighting effects, entertainment, and gorgeous backdrops. A live band might be used, and the venue is usually more grand. Many people like to have these types of shows at a celebration or gala event. This is an exceptional fashion show to attend that is going to leave a lasting impact in fashion show categories.
Designer Fashion Shows
A very common type of fashion show comes directly from a designer wanting to show off their latest collection. This is the kind of fashion runway show that usually happens twice a year, in the fall and in the spring, traditionally. Most of the biggest designers do these types of runway shows, and people look forward each season to being invited to attend. They are usually with the goal of generating sales for the designer.
Fashion Installations
This type of event is less of a fashion show and more of a fun pop-up installation. In an installation, Sit Front Row organizes a display somewhere that showcases a specific designer or shop. It’s usually a cool immersive experience that has a storytelling aspect to it, as a creative way to showcase your brand or designs. Fashion installation design is like a beautiful art form that can create lots of buzz about any brand.
Trunk Shows
A trunk show is an event where a designer brings their clothing and accessories to a venue to raise hype and awareness of their brand. It can also preview a new or seasonal line. Sometimes this allows clients to make purchases before the items are available to the general public. It’s a very special event to be invited to that can make customers excited about each launch that you have.
How to Plan a Successful Fashion Show
The good news is that with Sit Front Row, we do all the planning for you on any of your fashion show productions. From inception to running a beautiful show, we’re your go-to runway production company in the Chicago area. Let us handle all the details on things like, venue, lighting, model selection, choreography, and wardrobe selection. It’s all going to come together in the most stunning and unforgettable way possible.
Why Choose Sit Front Row for a Show
People choose us to put on runway shows because we have years of experience in full-service runway production. Every facet of your show is carefully orchestrated for a spectacular event. If you have questions about why you should choose Sit Front Row, check out our website and give us a call today. We’re more than happy to figure out which type of fashion show from charity to formal runway events, and everything in between is right for your brand.
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